Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.
Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.
There are many kinds of content, from blog posts to online guides, and all are beneficial to your website.
For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel.
Here are some of the most popular kinds of content and how they can benefit your site visitors.
Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 1,000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized information for your target customers.
Service pages: Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they’re getting before they commit. Your service pages are a great place to inform visitors about what’s included in each of your service offerings, pricing for those services, and more.
Product pages: Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, ingredients or materials, etc. These pages are important because they can really make or break sales depending on the information you provide.
Longform content: Longform content is content that is over 2,000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use. The point of longform content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.
With compelling and optimized content, plus specific keyword targeting and a dedicated SEO expert, Cybally can give your business a competitive SEO plan that provides a consistent source of revenue for your company.